Â鶹ƵµÀ

Ms Amelia Roberts

Job: Senior Lecturer in Marketing

Faculty: Business and Law

School/department: School of Leadership, Management and Marketing

Address: Â鶹ƵµÀ, The Gateway, Leicester, LE1 9BH

T: N/A

E: amelia.roberts@dmu.ac.uk

 

Personal profile

I am a Senior Lecturer in Marketing at DeMontfort University and an interdisciplinary researcher. Teaching Digital Marketing, Advertising, Branding and Consumer Behaviour. My research focuses on intersectionality, Critical Race Theory, Queer Theory, Decolonisation, Consumer Behaviour, Digital and Social Media and Online Communities.

I ran a very successful workshop, funded by the Academy of Marketing, that focused on decolonisation within Higher Education. I was one of 4 people to be chosen for the funding. I am also taking part within the Transformative Consumer Research Conference 2023, I will be involved with a group to create a paper within the subject of "Expanding Our Understanding of Inclusion and (its pesky shadow) Exclusion: How Inclusion and Exclusion Impact and are Impacted By Consumers, Marketplaces, and Markets".

I promote safer spacers where academics and people are able to voice their opinions and experiences and be heard, where discussions can take place within a respectful environment. There is a mutual understanding that this is an ongoing process.

I am currently a PhD student at Â鶹ƵµÀ, working title: “Undoing Whiteness within LGBT spaces: An examination of British South Asians and Queer identities within online spaces."
I am the chair of LGBTQ+ Network at DeMontfort University and I am also part of the EDI committee university wide. I describe myself as an anti-colonial activist.

Research group affiliations

The Centre for Urban Research on Austerity (CURA)

Research interests/expertise

Intersectionality, Critical Race Theory, Queer Theory, Decolonisation, Consumer Behaviour, Digital and Social Media and Online Communities

Areas of teaching

Digital Marketing, Marketing, Advertising, Branding, Consumer Behaviour

Qualifications

BA Hons: Advertising and Brand Management
MA: Advertising and Marketing
FHEA

Courses taught

Digital Marketing, Advertising, Marketing, Branding, Consumer Behaviour

Honours and awards

Jan 2019: Course Tutor Award: Coventry University 

Conference attendance

Transformative Consumer Research Conference 2023

ORCID number

00​00-0001-5277-4532

Amelia-Roberts