Â鶹ƵµÀ

Dr Masoud Keimasi

Job: Lecturer of Marketing

School/department: School of Leadership, Management and Marketing

Address: Â鶹ƵµÀ, The Gateway, Leicester, LE1 9BH

T: N/A

E: Masoud.keimasi@dmu.ac.uk

 

Personal profile

I am a dedicated marketing lecturer with a strong academic background and extensive industry experience. I hold an MSc in Business Management and a master's in business management with a specialization in Marketing. My passion for education and knowledge acquisition led me to pursue a PhD in Management, further enhancing my expertise in the field.

For over a decade, I have been imparting knowledge and fostering the growth of students in the field of marketing. My journey as an educator began at the University of Tehran in 2010, where I served as a lecturer until 2022. In 2022, I embarked on a new chapter in my academic career by joining the faculty at Â鶹ƵµÀ, where I continue to teach marketing. I have taken on the role of Programme Leader for CMDA at DMU.

My career history is not limited to academia; I bring practical insights from my 22 years in the banking industry in Iran. I began as a researcher and worked my way up to the position of Chief Marketing Officer. This opportunity has enriched my teaching and research, allowing me to bridge the gap between theory and real-world application.

I am passionate about marketing and have a strong enthusiasm for both teaching and research in this field. My diverse background equips me to provide students with a well-rounded education, combining academic knowledge with practical insights to prepare them for success in the ever-evolving world of marketing.

Publications and outputs

Research interests/expertise

Marketing, Advertising and Branding, Digital Marketing, Marketing Analytics

Areas of teaching

Marketing Analytics, Marketing Management Simulation, Advertising and Branding, Marketing research, Digital Marketing

Courses taught

Marketing Management, Marketing Analytics, Marketing Management Simulation, Advertising and Branding, Marketing research, Digital Marketing

ORCID number