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Siphiwe is a Lecturer in Marketing at Leicester Castle Business School, Â鶹ƵµÀ. She specialises in Strategic Brand Management, Contemporary Marketing Practice and Tourism Marketing. Her academic pursuits are complemented by practical industry marketing experience, making her a valued voice in both educational and professional settings.

DMU Women

• Sani, S. & Mandina, S. P. 2024. Examining the Challenges of Adopting Modern Technologies in Public Sector Human Resource Management. In E. Shava & N. Ndebele (Eds.), Digital Transformation in Public Sector Human Resource Management (pp. 60-89). IGI Global.
• Mandina, S.P. and Du Preez, E.A. 2022. Travellers' Risk Perceptions and Intentions to Visit African Destinations amidst COVID-19: The Case of Brands South Africa and Zimbabwe. African Journal of Hospitality, Tourism and Leisure, pp.975-995.
• Mandina, S.P. and Matsika, N.N. 2021. Consumer readiness to adopt self-service life assurance products. British Journal of Management and Marketing Studies, 4(1), pp.45-71.
• Mandina S.P and Karisambudzi J. 2016. Customer Retention Strategies: A Panacea to Reducing Attrition in the Zimbabwean Airline Industry. Journal of Marketing Development and Competitiveness Vol 10 (2) pp 91-110
• Masere V.S., Mutanga M, Kaja P and Mandina S. 2016. "Breaking the Poverty Cycle in the Informal Sector of Zimbabwe, the role of Human Capital Development and Earnings: A Case of Gweru, Zimbabwe." Special Issue of the DYKE of 2016 on Economic Integration, Entrepreneurship and Sustainable Development.
• Mandina S.P and Masere V.S. 2016. A Demand Generation Model to Stimulate Tourists' Purchase Intent. Africa International Journal of Management Education and Governance (AIJMEG) 1(2) pp 12-22
• Mandina S.P and Kurwiravamwe J. 2016. Exploring the Effects of Service Recovery Strategies in the Electricity Supply Industry in Zimbabwe. Journal of Applied Business and Economics Vol 18(3) pp 77102
• Mandina SP, Shamuyashe T. 2016. Unlocking Tourism Value through a Tourist Experience Management Paradigm. World Academy of Science, Engineering and Technology. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering Vol 10, (11), pp 3614-3619
• Mandina S.P. 2014. Contribution of CRM in Enhancing Customer Loyalty. Journal of Marketing Development and Competitiveness (JMDC), Vol 8 (2). pp 69-87
• Mandina S.P. Maravire C. Masere V. 2014. Effectiveness of Corporate Social Responsibility in Enhancing Company Image. Journal of Applied Business and Economics, Vol 16 (3). pp 152-170
• Mandina S.P. Ngwenya T. Muzadzi M. 2014. Effectiveness of Emotional Marketing on Brand Loyalty in State Run Universities. European Journal of Business and Management. Vol. (13). pp 68-77

• Services Marketing
• Brand Management
• Destination Marketing and Branding
• ICT in Tourism
• Destination Competitiveness

Introduction to Marketing, Contemporary Marketing Practice, Integrated Marketing Communications

• PhD in Marketing Management, University of Pretoria, South Africa, "Travellers' digital media use and risk perceptions: Implications for emerging destinations' digital media marketing and competitiveness"-2024
• Master of Commerce Marketing Strategy, Midlands State University-2010
• Bachelor of Commerce (Hons) Marketing Management, Midlands State University-2004
• Postgraduate Diploma in Tertiary Education, Midlands State University-2014

Introduction to Marketing, Contemporary Marketing Practice, Integrated Marketing Communications

Chartered Institute of Marketing (CIM)

CIM

Sales and Customer Service Consultant-Seedco Vegetables (Zimbabwe)
Data Collection Supervisor-Confederation of Zimbabwe Industries (Zimbabwe)

Currently supervising seven MSc Marketing Management students

0000-0001-9468-4922